Challenge
Maserati had abandoned its North America business a decade prior. It needed to inspire and activate a dealer network, educate a sales staff, and convince all its audiences they had the tools to accomplish these tasks.

Engineering
Intelliga realized it wasn’t simply creating an Extranet to provide a secure home and hub for sales, inventory, promotion and brand documents—which would have been plenty—but it needed to reinforce that Maserati was a living, breathing concern. Thus, we also created the award-winning e-magazine, Maserati Monthly for customers, prospects, associates, and business partners.

Results
Maserati has doubled the size of its dealer network. Many have gushed that the Intelliga communications framework is the best of all the auto brands they market.